Nordstroms

For shoppers at the mall they might see a coffee bar and decide to grab a cup of coffee, but Nordstrom utilizes the attraction of coffee bar to pull consumers closer to its storefront. Once the shopper grabs their coffee fix they might see something eye catching at the front of the store which pulls them in then the eye-catching layout further pulls customers in. Nordstrom tends to display shoes at the front along with their handbags and makeup to attract their female customers. If a family comes to the mall and the wife picks up a cup of coffee she is most likely to walk in if something catches her eye. Once she walks in her husband and child will come in as well which leads to a greater likely hood that they will purchase something at Nordstrom. Setting up their store a particular way plays into their ability to reel the consumer in based on decision making on low effort.  In addition to the coffee bar, Nordstrom also has spaces where shoppers can find a spot to eat. By having a ...

  "In 1901, John W. Nordstrom opened a shoe store on the premise that customers deserved the best service, selection, quality and value. Over a century later, we maintain the same dedication to providing unique a range of products, exceptional customer service and great experiences." Emotional Accounting Nordstrom customers are given positive mental account for spending their money and time at Nordstrom because of their amazing attention to the customer needs from selection of product to service. As Nordstrom mission statement notes their commitment to being an amazing shopping experience for the customer since they deserve to shop in a welcoming and pleasant atmosphere which positively impacts their mood. In addition, since Nordstrom has a large selection of products from makeup, sustainable fashion, workout gear to designer there is a large likely hood that the customer will find what they are looking for and be a one stop shop. This allows consumers to make purchases based...

 CH. 7 Problem Recognition & Information Search      A problem recognition that Nordstrom is more than aware of is external searches of other brands. The company works with multiple brands to provide various products at different price ranges that can be most suitable for the middle-class, middle-upper class, and the high-end class income community. Now, what does that mean for the underprivileged community? They'll have to look in the other direction and search for alternative brands with similar quality at affordable prices. A personal example of mine is that I'm a big fan of saving, so if I notice that I can get the same brand product cheaper elsewhere, or at least something similar to it, I will not hesitate to make the purchase. There are occasions when products are either exclusive to a particular store or produced in limited quantities, affecting my purchasing power decision and motivating me to make the purchase because I'll be afraid to miss out on it. C...

 Ch. 6 Attitudes Bases on Low Effort      As a customer, I would say that Nordstrom changed how we shop for fashion in-store or online. Fortunately for the company, they did not need any commercials to be as big of a company they are now. They would reside on social media or billboards usually placed near their store for advertisement. With hundreds and a variety of different brands and clothing pieces they offer, customers are bound to come across items they've been searching for. The most significant part is that Nordstrom does not need to sell clothing in particular. The reason is that most artists or celebrities who wear certain brands' clothes play a significant role in influencing a purchasing decision to the customer. As long as Nordstrom carries a specific brand in their store, the clothing will not be difficult to sell. It seems that in the 21st Century, items will have a remarkable value to customers when products are either extremely limited or are influen...

Chapter 5: Attitudes Based on High Effort

  Memory:  Nordstrom gives consumers many reasons to keep coming back from the merchandise to coffee runs, to their restaurants. When walking up to the Nordstrom store you will be first greeted by a coffee shop where they can make you any beverage you need to start your shopping day. You will also find the Nordstrom restaurant to enjoy a meal before or after your shopping experience. After passing the cafe or restaurant, customers are greeted by a clean and calm environment to shop in as well as friendly associates that aim to personalize the shopping experience as much as possible.  By expanding the shopping experience from being a store to being a space you can spend more time at, Nordstrom is able to stand as a staple part of any shopping or mall day because they offer many reasons to stay. Nordstrom aims to be remembered by consumers as a pleasant experience where all their needs were meet.  Brand Personality & Image:  The way I personalize Nordstrom if ...

  Exposure :      When it comes to exposure, Nordstrom utilizes social media to promote and interact with consumers. They are active on Tik Tok, Instagram, Facebook, Pinterest, Twitter and etc. They also have a blog space and email newsletters. The company also has a podcast called the Nordy Pod which is hosted by the President of Nordstrom which is a pretty cool. They do not market themselves through TV or radio; they do however, use a third-party service to run ads on their behalf. Besides that, in-store they have strategically placed display tables with a select number of items. This ensures that customer are not overly simulated and elevates the shopping experience.  Attention:      Nordstrom catches consumers' attention by participating in mobile advertising. Aimed at getting more customers in-store, the retail store's advertisements engage consumers with exclusive invites to in-store events such as the Beauty Bash ev...