Ch. 4 Memory and Knowledge

 


Memory: 

Nordstrom gives consumers many reasons to keep coming back from the merchandise to coffee runs, to their restaurants. When walking up to the Nordstrom store you will be first greeted by a coffee shop where they can make you any beverage you need to start your shopping day. You will also find the Nordstrom restaurant to enjoy a meal before or after your shopping experience. After passing the cafe or restaurant, customers are greeted by a clean and calm environment to shop in as well as friendly associates that aim to personalize the shopping experience as much as possible. 

By expanding the shopping experience from being a store to being a space you can spend more time at, Nordstrom is able to stand as a staple part of any shopping or mall day because they offer many reasons to stay. Nordstrom aims to be remembered by consumers as a pleasant experience where all their needs were meet. 


Brand Personality & Image: 

The way I personalize Nordstrom if it was a person would be the cool and nice older sibling with the coolest clothes, has an awesome personality that captivates a room and probably lives in a city like New York or LA. 

Nordstrom as a brand tends to focus on the way customers feel and how they are treated, which is demonstrated by the attention to detail and how associates interact with customers. Nordstrom values themselves in "providing unique a range of products, exceptional customer service and great experiences." These values have help establish Nordstrom brand image and memory among customers and has established positive association with the brand.




The Nordstrom Brand Experience (linkedin.com)

About Us | Nordstrom

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