Ch. 7 Problem Recognition and Information Search

 CH. 7 Problem Recognition & Information Search



    A problem recognition that Nordstrom is more than aware of is external searches of other brands. The company works with multiple brands to provide various products at different price ranges that can be most suitable for the middle-class, middle-upper class, and the high-end class income community. Now, what does that mean for the underprivileged community? They'll have to look in the other direction and search for alternative brands with similar quality at affordable prices. A personal example of mine is that I'm a big fan of saving, so if I notice that I can get the same brand product cheaper elsewhere, or at least something similar to it, I will not hesitate to make the purchase. There are occasions when products are either exclusive to a particular store or produced in limited quantities, affecting my purchasing power decision and motivating me to make the purchase because I'll be afraid to miss out on it. Consumers love a good value, so if they can search for an alternative brand to fit their budget, they will do that. Nordstrom's best bet is to work with brands that can offer great value for their consumers' budgets to expand their target market in demographics. 



    In terms of their online experience, it's another ballpark for customers who shop online. Nordstrom experimented on their customers whenever they visited their website to gather data and information on what customers were searching for or what brands they were trying to look into. According to the New York Times, it's evident that consumers have no problem with cookie profiles or other online tools that allows companies to gather data of their behavior while visiting their website. The information Nordstrom collect helps them figure out what brands they should work with and how they can improve the experience for their online customers. Search stages are my personal favorite when looking for a specific brand or attribute. The layout should be easy and responsive to use for the simplicity of finding particular brands. Price matching is another notable feature that Nordstrom should incorporate because it ties in with value. If consumers feel like they can get a deal elsewhere, they will not shop with you; however, if the store offered price matching, that would completely change the way Nordstrom sells merchandise in-store and online.

Clifford, S., & Hardy, Q. (2013, July 15). Attention, shoppers: Store is tracking your cell. The New York Times. Retrieved March 20, 2022, from https://www.nytimes.com/2013/07/15/business/attention-shopper-stores-are-tracking-your-cell.html 

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