For shoppers at the mall they might see a coffee bar and decide to grab a cup of coffee, but Nordstrom utilizes the attraction of coffee bar to pull consumers closer to its storefront. Once the shopper grabs their coffee fix they might see something eye catching at the front of the store which pulls them in then the eye-catching layout further pulls customers in. Nordstrom tends to display shoes at the front along with their handbags and makeup to attract their female customers. If a family comes to the mall and the wife picks up a cup of coffee she is most likely to walk in if something catches her eye. Once she walks in her husband and child will come in as well which leads to a greater likely hood that they will purchase something at Nordstrom. Setting up their store a particular way plays into their ability to reel the consumer in based on decision making on low effort.
In addition to the coffee bar, Nordstrom also has spaces where shoppers can find a spot to eat. By having a restaurant in their vicinity they give the shopper less reasons to leave their store or that particular side of the mall. Why grab a bite to eat at the food court when there is food at Nordstrom?
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