Chapter 9: Judgment and Decision-Making Based on Low Effort



For shoppers at the mall they might see a coffee bar and decide to grab a cup of coffee, but Nordstrom utilizes the attraction of coffee bar to pull consumers closer to its storefront. Once the shopper grabs their coffee fix they might see something eye catching at the front of the store which pulls them in then the eye-catching layout further pulls customers in. Nordstrom tends to display shoes at the front along with their handbags and makeup to attract their female customers. If a family comes to the mall and the wife picks up a cup of coffee she is most likely to walk in if something catches her eye. Once she walks in her husband and child will come in as well which leads to a greater likely hood that they will purchase something at Nordstrom. Setting up their store a particular way plays into their ability to reel the consumer in based on decision making on low effort. 



In addition to the coffee bar, Nordstrom also has spaces where shoppers can find a spot to eat. By having a restaurant in their vicinity they give the shopper less reasons to leave their store or that particular side of the mall. Why grab a bite to eat at the food court when there is food at Nordstrom?


Comments

Post a Comment

Popular posts from this blog

Chapter 10: Post-Decision Processes

Image
People like to tend to return their gifts if they don't like them. This is why people always tend to put the receipt with the gift. This would make the Post decision process easier since the receiver wouldn't have to do the embarrassing thing and ask the sender for the receipt. So, they could return it because they didn't like i t or aren't just satisfied with the gift.  Nordstrom's return policy is " We handle returns on a case-by-case basis with the ultimate goal of making our customers happy ". The best thing about Nordstrom's return policy is that they don't have a set time limit for returns or exchanges.  Since Nordstrom's return policy is great it makes the Post-decision dissonance and the post-decision regret both a bit easier if they still feel like they made the bad decision or dislike it. Customers could simply just go in and ask for an exchange if it's still in the return policy time frame . As for Nordstorm's Satisfaction an
Read more

Chapter 14: Psychographics: Values, Personality, and Lifestyles

Image
 Chapter 14: Psychographics: Values, Personality, and Lifestyles 1. Values A new trend that has been gaining steam in the last decade has been sustainability. As the warning of imminent changes due to climate change, millennials and Gen Zers especially have been changing consumption patterns, placing a high value on sustainability and ethical practices from the companies they shop at. Nordstrom has seen this growing attention to sustainability and implemented key changes to the types of products they carry. The company has published a list of sustainability goals to be met by 2025 on their website " to make an even bigger impact for the good of the earth."  2. Personalities The consumer base for Nordstrom is a typical compliant, susceptible to influence person but also tends to be dogmatic. Resistant to change and new ideas, most consumers are easily influenced by the places they typically shop at. knowing this, Nordstrom has thankfully made it their goal to influence their c
Read more