Chapter 6 Attitudes Based on Low Effort

 Ch. 6 Attitudes Bases on Low Effort

    As a customer, I would say that Nordstrom changed how we shop for fashion in-store or online. Fortunately for the company, they did not need any commercials to be as big of a company they are now. They would reside on social media or billboards usually placed near their store for advertisement. With hundreds and a variety of different brands and clothing pieces they offer, customers are bound to come across items they've been searching for. The most significant part is that Nordstrom does not need to sell clothing in particular. The reason is that most artists or celebrities who wear certain brands' clothes play a significant role in influencing a purchasing decision to the customer. As long as Nordstrom carries a specific brand in their store, the clothing will not be difficult to sell. It seems that in the 21st Century, items will have a remarkable value to customers when products are either extremely limited or are influenced by the products, whether it means something to them or the need to have it because their favorite artist wore it. The message behind the brand could also play a notable role in their merchandise sales. If a brand's reputation or background is essential to the consumer, it would be up to Nordstrom to either continue working with the brand or drop them if it takes a toll on what their brand represents to their customers. However, I genuinely believe that value is still something that should be noted which is why Nordstrom continues to work with brands that can bring value to the table to customers who prefer it. According to Smith and Colgate, "New product development research finds that products offering superior customer value are more successful than those that offer limited value or offer value already provided by other brands, as are those with well-define product concept" (p. 1, 2007). In conclusion, value is something that customers have the power to create. Whether it means something significant to them or not, they can distinguish whether the items are worth it, gain value over time, or become valueless.

Smith, J. B., & Colgate, M. (2007). Customer Value Creation: A Practical Framework. Journal of Marketing Theory and Practice, 15(1), 7–23. http://www.jstor.org/stable/40470272