Chapter 16 Symbolic Consumer Behavior
Nordstroms sells a wide range of products to its consumers such as household goods, clothes, jewelry, and accessories. Nordstroms attracts consumers looking for sacred items for themselves or to gift to someone else. Sacred items are set apart, revered, worshipped, and treated with great respect. For example, a few sacred items that Nordstroms offers to its consumers could be pieces of jewelry, articles of clothing, and picture frames to place a significant picture inside. These items are considered sacred because they could mean something significant and hold a certain meaning to someone. Pieces of jewelry are popular sacred items that consumers come to Nordstrom to purchase. Throughout the year but especially during the holiday season Nordstroms is a company where a lot of consumers go to purchase gifts. During the holiday season, consumers tend to walk into Nordstroms already in the first stage of gift-giving which is the gest