Chapter 13: Household & Social Class Influences

 Household Influences

Nordstrom carries a lot of variety for everyone in the family. Nordstrom carries mostly compelling clothing, shoes, and accessories for men, women, and kids. When a household goes to Nordstrom they all walk out with something for themselves. An example of this is the first day of school. The family would head to Nordstrom to go out and have the kids pick out their clothing and their essentials. The father and mother would see something that catches their eyes such as a blazer or shoes.

 

 

 


 

Social class Influences

All communities have what is called a social class hierarchy. Where it has to do with the status of people’s class. That the people in the same social class “tend to share similar values and behavior patterns” according to Hoyer et al.  Social class influences play a huge role when one considers making a purchase.  An example is when a new release clothing line launches at another retail store they’ll just go and take a look at it but won’t buy it since they saw the price tag. But Nordstrom makes it affordable for everyone with their Nordstorm Rack where it still carries the same compelling clothing, shoes, and accessories for men, women, and kids at a discounted price for consumers to purchase.






Hoyer, W. D., MacInnis, D. J., & Pieters, R. (2017). Consumer behavior. Cengage Learning.

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