Chapter 13: Household & Social Class Influences

 Household Influences

Nordstrom carries a lot of variety for everyone in the family. Nordstrom carries mostly compelling clothing, shoes, and accessories for men, women, and kids. When a household goes to Nordstrom they all walk out with something for themselves. An example of this is the first day of school. The family would head to Nordstrom to go out and have the kids pick out their clothing and their essentials. The father and mother would see something that catches their eyes such as a blazer or shoes.

 

 

 


 

Social class Influences

All communities have what is called a social class hierarchy. Where it has to do with the status of people’s class. That the people in the same social class “tend to share similar values and behavior patterns” according to Hoyer et al.  Social class influences play a huge role when one considers making a purchase.  An example is when a new release clothing line launches at another retail store they’ll just go and take a look at it but won’t buy it since they saw the price tag. But Nordstrom makes it affordable for everyone with their Nordstorm Rack where it still carries the same compelling clothing, shoes, and accessories for men, women, and kids at a discounted price for consumers to purchase.






Hoyer, W. D., MacInnis, D. J., & Pieters, R. (2017). Consumer behavior. Cengage Learning.

Comments

Post a Comment

Popular posts from this blog

Chapter 15: Innovations: Adoption, Resistance and Diffusion

Image
       When the pandemic occurred, it changed the way consumers purchased products and their experience shopping. Nordstrom rolled out with a Stylist Service which was offered virtually and in store. Consumers were able to book a free 30 min appointment with any Stylist and be recommended pieces straight to their phone. If the customer liked the pieces, they were recommended they would be able to reserve the item and or book a fitting. Once a fitting would be booked, they would go Nordstrom Store where a reserved dressing room would have the pieces laid out ready to try on. The dressing room would also be equipped with a tablet or iPad which would allow the customer to speak with an associate to request a different size or color.         Being able to offer this individualized service allows Nordstrom to build more trust in their relationship with clients as they are able to get to know customers more. Not only is Stylist Service innovative b...
Read more

Chapter 11: Social Influences on Consumer Behavior

Image
Chapter 11: Social Influences on Consumer Behavior  Sources of Influence Nordstrom uses mass Media marketing and nonmarketing sources to their advantage to direct their customer base to the e-commerce store. For example, Facebook is regularly used by the company, has excellent customer relations on the site with frequent interactions with consumers even responding in spanish in some instances. Other interactions with consumers ask questions such as which TOMS shoe to stock. Most of these posts have links directing fans and consumers to the e-commerce store. Nordstrom is one of a handful of shops that is laser-focused on this sort of consumer drive.  With nonmarketing sources, Nordstrom also has a strong presence. Twitter is a great resource for social customer service channels building strong customer loyalty through good customer experiences. Nordstrom's Pinterest boards are a great success with well over 4.4 million followers. It is one of the most popular brands on the site...
Read more