Chapter 10: Post-Decision Processes
People like to tend to return their gifts if they don't like them. This is why people always tend to put the receipt with the gift. This would make the Post decision process easier since the receiver wouldn't have to do the embarrassing thing and ask the sender for the receipt. So, they could return it because they didn't like it or aren't just satisfied with the gift. Nordstrom's return policy is "We handle returns on a case-by-case basis with the ultimate goal of making our customers happy". The best thing about Nordstrom's return policy is that they don't have a set time limit for returns or exchanges. Since Nordstrom's return policy is great it makes the Post-decision dissonance and the post-decision regret both a bit easier if they still feel like they made the bad decision or dislike it. Customers could simply just go in and ask for an exchange if it's still in the return policy time frame.
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