Chapter 16 Symbolic Consumer Behavior








For Many New York Jewelry Designers, There's No Place Like Home - The New York Times



Nordstroms sells a wide range of products to its consumers such as household goods, clothes, jewelry, and accessories. Nordstroms attracts consumers looking for sacred items for themselves or to gift to someone else. Sacred items are set apart, revered, worshipped, and treated with great respect.  For example, a few sacred items that Nordstroms offers to its consumers could be pieces of jewelry, articles of clothing, and picture frames to place a significant picture inside. These items are considered sacred because they could mean something significant and hold a certain meaning to someone. Pieces of jewelry are popular sacred items that consumers come to Nordstrom to purchase. 




3D gift box white 3 model - TurboSquid 1201306

Throughout the year but especially during the holiday season Nordstroms is a company where a lot of consumers go to purchase gifts. During the holiday season, consumers tend to walk into Nordstroms already in the first stage of gift-giving which is the gestation stage. The gestation stage is when the consumer is figuring out what to purchase and then eventually purchases it. On the Nordstrom website, they have a section labeled “Gifts” to give their consumers that are in the gestation stage an idea of what to purchase depending on what they are looking for.


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