Nordstroms

Nordstroms sells a wide range of products to its consumers such as household goods, clothes, jewelry, and accessories. Nordstroms attracts consumers looking for sacred items for themselves or to gift to someone else. Sacred items are set apart, revered, worshipped, and treated with great respect.  For example, a few sacred items that Nordstroms offers to its consumers could be pieces of jewelry, articles of clothing, and picture frames to place a significant picture inside. These items are considered sacred because they could mean something significant and hold a certain meaning to someone. Pieces of jewelry are popular sacred items that consumers come to Nordstrom to purchase.  Throughout the year but especially during the holiday season Nordstroms is a company where a lot of consumers go to purchase gifts. During the holiday season, consumers tend to walk into Nordstroms already in the first stage of gift-giving which is...

       When the pandemic occurred, it changed the way consumers purchased products and their experience shopping. Nordstrom rolled out with a Stylist Service which was offered virtually and in store. Consumers were able to book a free 30 min appointment with any Stylist and be recommended pieces straight to their phone. If the customer liked the pieces, they were recommended they would be able to reserve the item and or book a fitting. Once a fitting would be booked, they would go Nordstrom Store where a reserved dressing room would have the pieces laid out ready to try on. The dressing room would also be equipped with a tablet or iPad which would allow the customer to speak with an associate to request a different size or color.         Being able to offer this individualized service allows Nordstrom to build more trust in their relationship with clients as they are able to get to know customers more. Not only is Stylist Service innovative b...

 Chapter 14: Psychographics: Values, Personality, and Lifestyles 1. Values A new trend that has been gaining steam in the last decade has been sustainability. As the warning of imminent changes due to climate change, millennials and Gen Zers especially have been changing consumption patterns, placing a high value on sustainability and ethical practices from the companies they shop at. Nordstrom has seen this growing attention to sustainability and implemented key changes to the types of products they carry. The company has published a list of sustainability goals to be met by 2025 on their website " to make an even bigger impact for the good of the earth."  2. Personalities The consumer base for Nordstrom is a typical compliant, susceptible to influence person but also tends to be dogmatic. Resistant to change and new ideas, most consumers are easily influenced by the places they typically shop at. knowing this, Nordstrom has thankfully made it their goal to influence their c...

 Household Influences Nordstrom carries a lot of variety for everyone in the family. Nordstrom carries mostly compelling clothing, shoes, and accessories for men, women, and kids. When a household goes to Nordstrom they all walk out with something for themselves. An example of this is the first day of school. The family would head to Nordstrom to go out and have the kids pick out their clothing and their essentials. The father and mother would see something that catches their eyes such as a blazer or shoes.         Social class Influences All communities have what is called a social class hierarchy. Where it has to do with the status of people’s class. That the people in the same social class “tend to share similar values and behavior patterns”  according to Hoyer et al.   Social class influences play a huge role when one considers making a purchase.  An example is when a new release clothing line launches at another retail store t...