Nordstroms

  Memory:  Nordstrom gives consumers many reasons to keep coming back from the merchandise to coffee runs, to their restaurants. When walking up to the Nordstrom store you will be first greeted by a coffee shop where they can make you any beverage you need to start your shopping day. You will also find the Nordstrom restaurant to enjoy a meal before or after your shopping experience. After passing the cafe or restaurant, customers are greeted by a clean and calm environment to shop in as well as friendly associates that aim to personalize the shopping experience as much as possible.  By expanding the shopping experience from being a store to being a space you can spend more time at, Nordstrom is able to stand as a staple part of any shopping or mall day because they offer many reasons to stay. Nordstrom aims to be remembered by consumers as a pleasant experience where all their needs were meet.  Brand Personality & Image:  The way I personalize Nordstrom if ...

  Exposure :      When it comes to exposure, Nordstrom utilizes social media to promote and interact with consumers. They are active on Tik Tok, Instagram, Facebook, Pinterest, Twitter and etc. They also have a blog space and email newsletters. The company also has a podcast called the Nordy Pod which is hosted by the President of Nordstrom which is a pretty cool. They do not market themselves through TV or radio; they do however, use a third-party service to run ads on their behalf. Besides that, in-store they have strategically placed display tables with a select number of items. This ensures that customer are not overly simulated and elevates the shopping experience.  Attention:      Nordstrom catches consumers' attention by participating in mobile advertising. Aimed at getting more customers in-store, the retail store's advertisements engage consumers with exclusive invites to in-store events such as the Beauty Bash ev...

CH. 2 Motivation, Ability, and Opportunity   Motivation      Nordstrom is a company that specializes in keeping up with want customers want or need. Their strategy is to serve their customers the way they want to be served today, according to the retailer's chairman, Enrique Hernandez Jr. (2014). In terms of motivation, consumers have to be highly influenced or goal-directed to be persuaded in purchasing. What better way to successfully convince a shopper to buy from your store when you carry all the latest fashion, gear, clothes, shoes, accessories, etc., which strikes incidental exposure to activate customers' shopping goals. "Goals are credited with being a key motivational construct guiding consumer decision making," as stated by Chartrand, Tanya L., et al., and Nordstrom would credit those goals by not limiting their company only to sell particular products. Instead, offering a wide variety of them and working with different brands to keep up with the latest tre...

  CH. 1: Understanding Consumer Behavior      "There is always this evolution of brands that is one of the great things about being a department store. It's important to consider being open to things we haven't been open to before" (Moin, 2022). What makes Nordstrom unique to other stores is that their primary focus is to meet the needs of their customers, and they do that by becoming essential to the brands they offer that are coveted by their shoppers. In addition, the store is focused on carrying more than just your typical fashion fits for just adults. They want to work with brands that carry all types of things people will be interested in buying, such as kids' clothing, stuff for pets, novelty, kitchenware, coffee tables, and throws and pillows. The purpose is to create a spontaneity experience for customers, so when they come in looking for one thing, they'll see something else they like. Nordstrom is customarily known for selling all types of mercha...